Jeans for Refugees brings together refugees and celebrities in a dynamic creative enterprise to support displaced people around the world.
More than 100 celebrities - including Ryan Gosling, Elton John, Salma Hayek, Sharon Stone, Cameron Diaz, Naomi Campbell, Victoria Beckham and Emma Watson - have donated their denims to be hand-painted by Johny Dar. Johny’s painted designs - each inspired by the celebrity that donated the jeans - transform every pair into a unique and distinctive work of art. The wearable pieces are then exhibited and auctioned to raise funds for the International Rescue Committee - an organisation founded at the call of Albert Einstein - that responds to the world’s worst humanitarian crises.
With new participants including Orlando Bloom, Gigi Hadid, Maya Diab, and Oscar winner Olivia Coleman among others, Jeans For Refugees is gathering a new wave of momentum in 2019. The new Jeans For Refugees website marks the relaunch of the initiative and its award winning campaign, which inspired 100 celebrity participants, over 15 billion impressions, and worldwide media coverage in 2016 alone.
‘I started Jeans For Refugees to restore my faith in humanity and to restore humanity’s faith in itself. There is hope.We can all agree that we are all connected through the internet and our smart phones and social media platforms, therefore it is not a huge leap to understand that we are all connected anyway, and to realise that simple need that the world is desperate for today - to hit the pause button, rethink our actions, and adjust our perspectives, in order to secure a bright future for the generations to come.’
- Johny Dar
Johny’s one-of-a-kind painted denim creations have been showcased in galleries and on catwalks - in locations including London, Berlin, Milan, New York and the UAE. The Jeans For Refugees exhibition at the Saatchi Gallery in London attracted more than 20,000 visitors and raised over 100,000 GBP in funds, in a single week.
More information is available at jeansforrefugees.com